Persistence – A Key Ingredient to Your Success

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Giving up is easy to do. Forging ahead is the hard part. Many would-be entrepreneurs lack persistence – many businesses fail within the first five years because people throw in the towel before they’ve had a chance to see success!

“Patience, persistence and perspiration make an unbeatable combination for success.” Napolean Hill

Without commitment. Without persistence. Your chances of success are nil. You have to want what you’re building. You have to be ready to fight for it. You have to stay focused on it. For as long as it takes to achieve your goal. Nothing, no matter what you see or read “out there” comes without some hard ass work. And nothing makes an appearance if you’re not keeping your eye on it. You have to hold your gaze on that prize like you would if you were trying to bend a spoon with your mind. The minute you give up, your business goals give up, too. And…your competition claps.

Yes, starting and running a business isn’t simple. But it is possible. Staying in the game might seem impossible some days but always keep this in mind:

You’ll have good days and bad days

Just like you would at a traditional 9-5 job, you’ll have days that will make you feel like moving on. We’ve all had days at a job when we’ve wanted to quit, right? But then, the next day, we’re back to happy and ready to tackle the rest of the week (or not, depending on the job). Well, with a business, of course you’re going to have the same ups and downs. Some days are going to difficult. Other days will be amazing. No matter what, where would you rather have your good and bad days? I’d rather have them spending time building my own thing than working for someone else. Just saying.

You’ll worry about the competition

I worry about the competition, too. Especially bigger marketing agencies that come in and swoop up potential clients simply because they seem bigger. Bigger is better, right? Ha! The reality is, clients can quickly determine whether something is or isn’t working for them. Sometimes they’ll also realize that the price and value of a bigger competitor makes no sense when they get even better value, customer service from a small thang like me:) All it takes is a little patience. Another thing to keep in mind is that most people aren’t patient. They give up at the first sign of failure or slow-down. A competitor could come along and you could, for a while, feel undercut or worried but then that competitor disappears! And you’re suddenly on top. Most businesses give up because they’re not persistent enough! So keep that in mind next time you worry. Know that, if you stick it through, you’ll be the one laughing.

You’ll be so happy you persevered

It’s like running a marathon. Umm bad over-used example by me because, I’ll be honest, I have never run a marathon. Ok here’s a better metaphor – it’s like a yoga class for a beginner. I can relate to this. You’re asked to do the downward dog and chaturanga and feel exhausted before you even begin. But then you come back and it seems easier. And the next time, easier still. Before you know it, you’re doing hand stands and finding it hard to remember the day you thought your arms would break under your weight! Sometimes you have to realize that, sure you’re feeling uncomfortable or pain or insecure right now, but that’s not going to last forever. If you can push on through, there’s another side that’s waiting to celebrate with you!

The next time you feel like giving up on your dream, realize that that’s what most people do. You’re creating a business because you’re not most people. So prove yourself wrong and forge ahead. You’ll be so happy you did.



  1. Oksana says:

    Love this, Caroline! You’re so right to differentiate between 2 types of giving up. In the first instance, when I stuck it out for as long as I could, now that wasted time makes me angry. I look back and say, why I didnt give it up SOONER?!
    But in the second example, its the complete opposite! You need to stick through & wether the storms. Like you said, you’d be so happy you did it!! 🙂

  2. Joleene Moody says:

    Persistence really is the key. Soooo many don’t understand this. I used to be a business coach, and this was the one thing the majority of my clients lacked. They thought it was magic and would happen quickly. A great reminder. 🙂

  3. Caroline Elisabeth says:

    Thanks Oksana:) I know I’ve had those moments when I’ve asked myself that very question. I’ve also asked “why didn’t I start sooner?!” lol

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